Dowling Duncan and redesigning the American Dollar:

Why the size?
We have kept the width the same as the existing dollars. However we have changed the size of the note so that the one dollar is shorter and the 100 dollar is the longest. When stacked on top of each other it is easy to see how much money you have. It also makes it easier for the visually impaired to distinguish between notes.

Why a vertical format?
When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense.

Why different colors?
It’s one of the strongest ways graphically to distinguish one note from another.

Why these designs?
We wanted a concept behind the imagery so that the image directly relates to the value of each note. We also wanted the notes to be educational, not only for those living in America but visitors as well. Each note uses a black and white image depicting a particular aspect of American history and culture. They are then overprinted with informational graphics or a pattern relating to that particular image.

$1 – The first African American president
$5 – The five biggest native American tribes
$10 – The bill of rights, the first 10 amendments to the US Constitution
$20 – 20th Century America
$50 – The 50 States of America
$100 – The first 100 days of President Franklin Roosevelt. During this time he led the congress to pass more important legislations than most presidents pass in their entire term. This helped fight the economic crises at the time of the great depression. Ever since, every new president has been judged on how well they have done during the first 100 days of their term.

Love these.

(Source: ickyfunk)

(Reblogged from igotkittypryde)


  1. rner-maids reblogged this from jesselaceyofficial
  2. never-stops-raining reblogged this from neutral-words
  3. soapygrapes reblogged this from notyour-concern
  4. furiousfragileandfree reblogged this from neutral-words
  5. khalakkii reblogged this from jmalia221b
  6. neutral-words reblogged this from notyour-concern
  7. lunakai42 reblogged this from andiamburdenedwithgloriousfeels
  8. rachelisamonster reblogged this from corktreeonhigh
  9. sevynn-kediwyr reblogged this from 8luh-m8n-gr8up
  10. living-comatose reblogged this from moccoe
  11. youraveragecouchpatato reblogged this from stripedarmwarmer
  12. sorta-hipster reblogged this from oswinandargent
  13. markissbuttler reblogged this from oswinandargent
  14. aeloreus reblogged this from nordvrai
  15. toasterness reblogged this from changethe-aperture
  16. notyour-concern reblogged this from creatingimperfection
  17. wisherpunastar reblogged this from movebackintime
  18. tumbalinaa reblogged this from afullgrownteenwizkid
  19. creatingimperfection reblogged this from boxofnillawafers
  20. klipspringers reblogged this from thehippowhisperer
  21. goodgrashush reblogged this from boxofnillawafers
  22. caitlinthemermaid reblogged this from boxofnillawafers
  23. espantsuu reblogged this from everyone-loves-the-mayor
  24. intent2stay reblogged this from oswinandargent
  25. boxofnillawafers reblogged this from changethe-aperture
  26. chanake reblogged this from nottdead and added:
    Except you can’t put a living person on U.S. currency. The concept is really good. But you can’t put Obama and his...
  27. fandomstuff reblogged this from afullgrownteenwizkid
  28. rayfishfillet reblogged this from peetaistheboyonfire and added:
    So many Americans would hate this because it’s different.